B2B | B2C Platforms

BrandN3

2024

Oddity | Nofar Fraktovnik

B2C AI-Powered Personalized
Skincare Platform

The Challenge:

Bridging the Gap Between Users
and Personalized Skincare

In the skincare industry, consumers often struggle to find products that truly fit their unique skin needs. Many rely on generic recommendations, trial and error, or overwhelming product selections that lack personalization.

Key Pain Points:

Lack of personalization – Most skincare solutions are generalized, rather than tailored to individual needs.
Overload of product choices – Consumers face too many options, leading to decision fatigue.
Complexity in understanding ingredients – Many people don’t know what works for their skin and struggle with ingredient analysis.

The Solution:

A Seamless AI-Powered Skincare Experience

Brand3 is a data-driven skincare platform that analyzes users’ skin profiles and preferences to deliver hyper-personalized recommendations.

How It Works:

✔ AI-powered skin analysis – Users take a quick assessment, and the AI matches them with products tailored to their skin type and concerns.
✔ Smart ingredient breakdown – The platform educates users about active ingredients, helping them make informed decisions.
✔ Dynamic product recommendations – Instead of overwhelming users with too many options, Brand3 curates a selection of the most effective products.
✔ Continuous learning and improvement – The AI adapts over time, refining recommendations based on user feedback and evolving skin conditions.

Process: Research & UX/UI Design

1. Competative Research

Competitor analysis – Studying platforms like Hims&Hers, Nutraful, Musely, and more.

2. UX Strategy & Wireframing

Created interactive wireframes for user testing, ensuring a balance between AI automation and user control
Developed a clean, user-friendly experiance, simplifying complex ingredient insights and product matching.

3. UI & Visual Identity

Minimal, science-driven design – A sleek interface that feels clinical yet approachable.
Soft, natural and medical color palettes – Reinforcing the organic, personalized skincare experience.
Micro-interactions and animations - adding a subtle progress bar to improve user engagement and clarity and ensure their trust and connection to the product

The Outcome

Personalized Skincare, Simplified

Higher engagement & trust – Users felt more confident selecting products tailored to their needs.

Simplified decision-making – Instead of endless scrolling, users received curated product selections backed by AI.

Improved education & transparency – Users gained better understanding of skincare ingredients and their effects.

Scalable AI-driven personalization – The system continuously refined recommendations based on real-time user feedback.

Solarsee

2023

a smart B2B platform that enables solar energy providers to monitor systems, detect issues, optimize service schedules, and manage customer performance—all in one place.

The Challenge Solar energy companies face a significant challenge in maintaining and optimizing solar panel systems across multiple client sites. Monitoring performance, identifying malfunctions, and dispatching service teams efficiently is a complex logistical task.

Key Issues:

Delayed fault detection – Without a real-time monitoring system, companies often rely on customer reports to identify problems, leading to reduced energy efficiency and increased downtime.
Inefficient team scheduling – Service teams struggle to prioritize and optimize their routes, resulting in longer response times and higher operational costs.
Lack of centralized customer insights – Companies need a clear view of client performance metrics, revenue generation, and system efficiency to make data-driven decisions.

The Solution
SolarSee is an solar energy management platform that integrates real-time system monitoring,
automated fault detection, and dynamic team scheduling to optimize service efficiency.

Key Features:

✔ Real-time alerts for system malfunctions – The platform continuously tracks system performance and notifies the company of potential failures or efficiency drops.

✔ Automated service dispatch – Using smart fault classification, SolarSee automatically assigns service tasks to the most suitable team based on their location and availability.

✔ Optimized daily schedules – The platform creates intelligent work routes for field technicians, considering geographical proximity, priority of tasks, and workload balance.

✔ Comprehensive customer management – SolarSee provides a 360-degree view of each client, including system output, energy yield, maintenance history, and financial performance.

Process: Research, Design & Prototyping

Understanding Industry Needs & Pain Points

Market research on solar maintenance challenges – Identifying inefficiencies in current monitoring and dispatch processes.

Interviews with service managers and field technicians – Understanding workflow limitations, scheduling challenges, and real-world service constraints.

Competitive analysis – Evaluating existing solar monitoring platforms to enhance user experience and improve operational efficiency.

UX Strategy & Smart Workflow Design

Designed an intuitive dashboard that provides clear system health insights, real-time alerts, and task prioritization.

Developed an automated scheduling engine that dynamically allocates tasks to teams based on proximity, expertise, and priority levels.

Implemented a customer profile system, allowing companies to track performance metrics and financial returns for each solar installation.

UI & Visual Design

Minimalist, data-driven interface – Focusing on quick decision-making and real-time monitoring.

Geospatial mapping & route visualization – Providing field teams with an interactive, optimized route planner.

Color-coded alert system – Ensuring quick identification of system issues and task priorities.

The Outcome

A Smarter, More Efficient Solar Service Operation

Faster fault detection & resolution – With real-time alerts, companies respond to system failures immediately, minimizing downtime.

Optimized technician efficiency – Dynamic scheduling ensures that field teams complete more tasks per day with lower travel times.

Increased solar system performance – Companies gain better visibility into client systems, maximizing energy yield and profitability.

Improved decision-making – Data-driven insights allow providers to track long-term trends, identify recurring issues, and optimize service offerings.

Marketility

2022

B2C digital Marketplace based on
AR and Local economy

The Challenge

Helping Small Businesses Gain Visibility

Small businesses face major challenges in the digital marketplace, competing against corporate giants and struggling to connect with local customers.

Key Issues

Limited digital presence
Many local shops lack online visibility, making it hard for new customers to discover them.

Competition with large retailers
Small businesses find it difficult to compete with big
brands on pricing and logistics.

Disconnected from local consumers
Despite consumers' growing interest in supporting local businesses, there’s no seamless way to discover and shop locally.

The Solution

A Smart Location-
Based Sales & Marketing Platform

MARKETILITY is an AI-powered marketplace that helps consumers find and shop from small businesses nearby through real-time location tracking, smart filtering, and AR-powered discovery.

How It Works

✔ Real-time location-based discovery
Users can instantly see local stores and businesses around them, displayed on an interactive map.

✔ Integrated sales platform
Businesses can list products, offer deals, and engage directly with customers through the platform.

✔ AR-Powered Exploration
Customers simply point their camera and see local businesses pop up in their surroundings, along with reviews, opening hours, and promotions.

✔ Smart filtering & recommendations
Users can filter by category, personal preferences, ratings, and availability, ensuring the best match for their needs.

Process: Research, Design & Prototyping

Market Research & User Analysis

To create an efficient way for small businesses to connect with their local audience, we conducted:

Interviews with small business owners – Understanding their struggles in reaching digital-first consumers.

Consumer behavior analysis – Examining how people discover and choose local businesses.

Competitor research – Studying marketplaces like Amazon, Etsy, and Google Maps to identify gaps and opportunities.

UX Design & User Experience Development

Designed a frictionless, easy-to-use interface for users to discover, interact, and shop in seconds.

Built an AR navigation system so users can physically explore their environment and discover businesses in real-time.

Developed custom business pages, allowing shop owners to display their products, highlight special offers, and communicate with customers directly.

UI Design & Visual Language

Minimalistic, intuitive interface – A clean design that prioritizes usability and quick decision-making.

Location-first visual design – Interactive elements that enhance the real-world experience rather than cluttering the screen.

Smooth animations to ensure seamless transitions and a dynamic user experience.

The Results

A Stronger Connection Between Customers & Local Businesses

Increased local business visibility – Businesses that struggled to gain digital traction now have a real-time discovery tool.
Higher engagement rates – Business owners can launch targeted campaigns, offer real-time deals, and attract new customers instantly.
Reduced reliance on corporate marketplaces – Small businesses gain independence from major e-commerce giants by leveraging their local customer base.
Enhanced shopping experience – Consumers feel more connected to their local community and see the impact of supporting local stores.

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